Few SEO Tips for boosting your Google rankings
SEO is one of the fundamental aspects of any business and managing online content. It helps you to increase the number of leads and conversions you generate and, while this is not a short-term solution for increasing web traffic, it is a great way to improve brand awareness over time. Still, there are many people who are unaware as to how they should be generating content that is search engine optimized. Below, you can read SEO tips that can help you boost your rankings.
Meta Descriptions
Meta descriptions are some of the best ways to improve the SEO of your website. Here, you should have an idea of which keywords you want to use. You can find these keywords by doing some research: Google adword is a great tool for this.
You can, for example, look up a topic related to your website and find keywords under the section that reads “Related Searches”. This list is based on the search patterns of those looking for the same topic as you and as such, they can be directed toward your website when keywords are placed strategically in content.
Keep in mind that your main keyword should always be included in your meta description.
Google Structured Data
Google Structured Data is an efficient tool for those who are looking to improve website traffic and brand awareness. This tool allows Google to analyze and, therefore, understand your website. In the process, it will process your data so that it is as efficient as possible.
Google Search looks for keywords within a given website. This is where SEO comes into play. When potential visitors or clients enter keywords on Google that are related to your website, you want to have those keywords included in your content so that your website(s) appear when they’re searched.
By using structured data, Google is able to organize and show your content. If you want to have the best structured data possible, you should enable actions and mark content properties wherever you can.
Videos and YouTube
Videos and YouTube are some other great ways to ensure that your website is being optimized for search engines. This is because your website will be favored and it will be ranked higher if you include videos and YouTube links on your website. A sure way to have this done properly is to have a digital marketing company look over your website or to design it from scratch.
It is also important to note that Google will not be able to process any words or content within the video so, while your website will be favored, you may also want to include meta descriptions and content around your video.
What We Do
We’re an SEO company in Vancouver that provides our clients with SEO services. We have helped dozens of clients in boosting their rankings.