Website Designing

Website Designing – A pedestal to better digital branding

Website Designing – A pedestal To Better Digital Branding

In today’s competitive world, an effective presentation of online branding, the line of services and products and the message conveyed to end consumer, ensure long term growth and survival of a company. A digital branding is best represented by its website, which showcases the values and principles that a company believes and works.

A beautifully crafted website plays an imperative role in not only targeting a specific consumer segment but also, conveying the knowledge about services and products in a user friendly manner. Today, companies face issues in developing a website which meets this requirement and therefore, need professional help from a website designing company.

A website designing company creates an online presence that inspires a connection with your customers and gets you excited about your company. As all services and products are distinct, likewise the website would be distinct. The various factors that make a website unique and distinct are:

  1. Architectural Composition: A website that greets customers with a striking, beautiful composition when they first arrive is a great way to impress them with your client’s style and professionalism – and you can ensure that key elements such as logos and call-to-action buttons are placed in compositionally strong areas where users will notice and respond to them. Another aspect of good composition is to not start with too many competing elements and to try to arrange only those few elements that are a key to the communication of the idea.
  2. Colour Theory: Pairing vibrant colours that match with idea of product with brand image is imperative to success of a website. Whether created for a new or well established, having the right colour scheme on your web page is crucial in attaining a professional, high quality site that is well- received by viewers. If your website is not appealing to its viewers, they will miss the content of the page or even leave the site all together and opt for a more desirable alternative. To conclude, colour is a powerful tool in building a successful website. Colour is used to get your business noticed and positively connect potential clients.
  3. Leading lines and negative spaces: A “leading line” is a straight or slightly curved line in an artistic composition that serves to draw the viewer’s eye to an area of key interest – otherwise known as a focal point. The use of negative space in the composition can also be used to draw attention to an element in a dynamic way. Negative space is defined as the “dead space” around the subject of the image and can be used to make an element seem to be of critical, absolute importance. It is also sometimes used to create ingenious effects in text and logos.

As seen above, Digital branding, today, is based on several pillars off which website design and development is the most important part as it focuses on the message along with brand and products and services on offer.